Red Magnet Media

Hi and welcome. We are Red Magnet Media, a boutique digital strategy firm with expertise in successfully helping entertainers, media companies and artisanal brands create effective social media presences.

We are, at our core, passionate community builders. Nothing makes us happier than to see people connecting online over something they care about, responding thoughtfully to a blog post, or contributing their thoughts to a forum or Twitter. Helping brands and entertainers tell their stories and connect with their audiences in a genuine way is what gets us up in the morning.

We believe that this a special time on the web. People have access to so many different ways of expressing themselves and building deep relationships with Artists, brands and experts that they admire. The ability to connect and share will only grow in the next few years.

At the same time, the nature of sales and marketing is dramatically changing. A brand can no longer just buy a bunch of one-way conversation ads. In order to break through the digital noise of videos, blogs, status updates, films, music and games, an Artist or brand must develop a deep relationship with their customer or fan.

This isn’t easy stuff and it always isn’t pretty. That’s why we’re here to help. After overseeing the launch of over 1.4 million social networks in our previous roles at Ning including 50 Cent’s Thisis50, Picken’s Plan and Brooklyn Art Project, we kept seeing and hearing that people needed help launching and growing their digital communities online.

Today we work with Hearst Corporation, Linkin Park, Chris Hardwick, Scribble Press and Kriser’s Pets on their digital strategies. We believe your digital strategy should be customized to help you achieve your specific goals. We apply our expertise to help you expand your audience online and increase audience engagement by curating your community, running contests, and producing exclusive content.

The purpose of this blog is to share a few of our lessons learned along the way starting with launching the first channel on YouTube in 2006 (trivia contest: Which Artist/Celebrity had the first YouTube Channel? The first person to get the answer right wins a prize). We will share with you best practices on creating an engaging online presence. Finally, we’ll feature fantastic products and services that make our job of building digital communities easier and more awesome.

Thanks for taking a read. We look forward to having an ongoing conversation with you and learning along the way.

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