You have a small window to make an impression on your audience. People will be interested from the get go if your website is visually engaging, and visual elements help to quickly express important concepts or beliefs so your audience can get to know you better.
The main page of your website should include eye candy. Any visual element that is big, beautiful, and compelling is eye candy on your website, like photos, drawings, paintings and videos.
Put eye candy front and center on the main page to:
- Engage your audience right away
- Visually express your brand or personality to your audience
- Keep your audience’s attention for longer
People love people (as well as their photos)
Incorporating photos into the main page of your website is a great way to add eye candy, and photos are the number one most used feature on social networks. According to research done by the Harvard Business School, 70% of all actions online are related to viewing photos or other people’s profiles. People love to look at pictures, especially when they’re of other people.
Video eye candy
We also help our clients come up with and create original videos to post on their websites. On LinkinPark.com, the band frequently posts videos to communicate with their fans, from information on new contests to what the band is up to. The latest videos are posted prominently on the main page of LinkinPark.com, which helps the band drive hundreds of fan comments, thousands of views per video and increase overall fan engagement.
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[...] easy to create, easy to add to your hub, and fun to look at. Like we’ve said before in “The Importance of Eye Candy,” photos are the number one feature on social networks. Small, portable digital cameras are [...]