Last Thursday was a great gathering of style-minded folk in not-so-notoriously stylish San Francisco, and just as the talk was getting good, attendees of SF Fashion + Tech‘s first-ever FashTech were evacuated! A nearby gas line break spilled entrepreneurs, fashionistas, and chefs of neighboring Town Hall (still in their whites) onto the street, but not after some great introductory discussion by SneakPeeq and FashTech’s panel.
The night opened with an overview of social shopping app, SneakPeeq, which rather perfectly marries shopping with social and gamification. Co-Founder and President Henry Kim, formerly of the VC world, cited the huge barrier to entry for emerging brands as one of the key inspirations for SneakPeeq. That, and the fact that if you’re going to get someone’s attention, you’ve got to go to Facebook:
Kim claims SneakPeeq has indeed created exposure and opportunity for new brands, including one of their first brands to host a SneakPeeq boutique, jewelry line CC Skye:
As new variations on online shopping keep the ecommerce industry on its toes, we’re interested to see what SneakPeeq can do for young brands in the future. Maybe all fashionistas have a little bit of Facebook gamer in them.
FashTech had a fantastic lineup for its panel, representing multiple angles of ecommerce:
- Moderator: Lorraine Sanders, San Francisco Chronicle columnist and Founder of SF Indie Fashion
- Susan Gregg Koger, Founder of ModCloth
- Vineet Buch, Group Product Manager of Google Shopping
- Sinead Norenius, Co-Founder of iFabbo
- Chris Lindland, Founder of Betabrand