Having sold over 50 million records worldwide, multi-platinum artists Linkin Park needed a way to connect their truly global fanbase.With Red Magnet Media’s extensive knowledge of building and managing online communities, we fostered Linkin Park’s official community to become the active group it is today.
- Grew the social network to over 168,000 members in less than two years
- Worked with Linkin Park’s team to move their website to a new social networking platform
- Recruited, trained, and managed community managers
- Developed digital business development opportunities for Linkin Park
“Red Magnet Media knows who’s who and what’s relevant in Silicon Valley. They have developed fantastic partnerships for us that have channeled Duran Duran’s spirit of creative innovation.”
-Nick Rhodes, Duran Duran
Iconic British rockers Duran Duran reached out to Red Magnet Media because they were releasing their first album in several years, and they wanted to be as innovative today as they were in the 80s. With their open-mindedness to new technologies, Duran Duran has increased their visibility online and secured their significance in today’s music scene.
- Grew Duran Duran’s number of Facebook Likes by over 40% in less than 7 months
- Helped Duran Duran become the first artist to have a direct partnership deal with YouTube
- Created Duran Duran’s Unstaged Flipboard channel, the first always-on concert program available on Flipboard
- Booked Duran Duran as the only musical act featured on Facebook Live at SXSW 2011
“I call Red Magnet Media my Incubus angels. They helped us change our game and reach out to new, casual fans while keeping up with the pace of rock and roll.”
-Steve Rennie, REN Management LLC
The surf-loving rockers of Incubus were returning with a long-awaited new album, world tour, and unprecedented live participatory event. Incubus came to us with the foundations of a passionate community and a great deal of new content to share with the world. We gave them a plan for getting everything out to the fans in a smart way.
- Live-hosted Incubus HQ Live, a seven-day pop-up event, through Incubus’ social channels: Twitter, Facebook, and Livestream
- Increased @incubusband’s Twitter following 7X, from 9,500 to 68,000 in five months
- Educated band members on how to use Twitter and secured Verified profiles
- Developed a social promotions plan for Incubus’ Livestream At Red Rocks attracting 8,000 viewers
- Launched Incubus’ profile on Formspring and secured a Question of The Day feature on album release day, resulting in over 11,000 click-throughs to iTunes
“The entire Red Magnet Media team is thoroughly professional and also a dream to work with. They are true collaborators. They’ve continually inspired our community with innovative thinking.”
-Beth Polish, Hearst
Hearst Corporation is one of the nation’s largest diversified media companies. We work with Hearst’s Innovation program, whose mandate is to create new businesses based on ideas from within Hearst Corporation and to foster a company-wide culture of innovation.
SHN is San Francisco’s premiere theater company, operating the Curran, Orpheum, and Golden Gate Theaters. Long before debuting Wicked in 2003, SHN has been bringing Broadway-quality shows and stars to the Bay Area. With its close proximity to Silicon Valley innovations, SHN is a pioneer in the industry, with a vested interest in leveraging social.
Red Magnet Media’s goals with SHN were two-fold: Make social a part of the everyday thinking at SHN, and make big online splashes to promote the theatrical experiences they offer.
- Tailored two-day workshop and presented to SHN’s marketing, communications, and sales staff
- Composed Tone Guide to incorporate SHN’s social voice into existing branding guidelines
- Generated custom series of guides for social media implementation, from editorial calendars to specific campaigns and online influencers to season announcements
- Provided guidance on restructuring of SHN’s staff roles to include social responsibilities
- Helped organize an influencer event at Hair in order to help forge a relationship between SHN and Silicon Valley’s Digital Thought Leaders
